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July 5, 2022

From Awkward kid with an eating disorder to Successful family businessman

From Awkward kid with an eating disorder to Successful family businessman

Ryan Cote (co-tay) is the Founder of Morning Upgrade, a business dedicated to raising the awareness of personal development and morning routines. He is also co-owner in Ballantine (Bal-en-tine), his family's marketing agency and roofing company...and he's also a real estate investor. Ryan lives in New Jersey with his wife and 3 daughters.

Ryan Cote (co-tay) is the Founder of Morning Upgrade, a business dedicated to raising the awareness of personal development and morning routines.

In Ryan's Words: "My beautiful wife, Jill, and I raise our three daughters in New Jersey where we have lived most of our lives. 

I come from a family of entrepreneurs and help run my family’s direct mail and digital marketing company, Ballantine, with my uncle and 2 brothers (my dad retired in 2017). My great uncle started the company in 1966 — fast forward to today, we have a great team all working together to help our clients succeed…the work is very fulfilling. We also just launched a new roofing company under the Ballantine umbrella called Ballantine Home Improvement!

I love entrepreneurship and building things. Ever since college, I’ve had side ventures from affiliate marketing to building & selling an eCommerce website to providing SEO services to small businesses and more. I still have an active interest in creating, testing, and trying new things in business (for example, my passion project, Morning Upgrade!). 

Not only did I come from a family of entrepreneurs, but I also married someone smart with a business mindset! In fact, right when we first got married, Jill pushed me into becoming a real estate investor. Turns out she was right…15 years later of being a landlord, and with some situations that were NOT easy, I see how much it will pay off. 

Things I Love

When I’m not pursuing business ventures and working with my family and team at Ballantine, I like to invest in personal development and self-growth. This is an ongoing goal for me and very fulfilling. It takes many forms in my life….whether it’s learning something new, getting outside and being active, or spending time with my family, I’m always looking for ways to make myself 1% better than the day before.

I’m also a huge fan of reading, movies, fitness, good wine, road trips and nutritional supplements. I’ve actually had a strange obsession with vitamins since I was 12 years old…I even worked at GNC throughout college…today my multivitamin supplement of choice, hands down, is Total Human by Onnit. The other supplements I take are CBD Oil by AMMA Healing and a morning cocktail by EarlyBird.

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